I had the great pleasure of being interviewed at digital marketing live in Amsterdam. On the menu: companies need to become more interesting, what it means (there are many ways to be interesting!) and handling content as a strategic business asset.
Thank you to my friend an colleague Peter Van Dijk for recommending me to the event organizers.
The interview is very short and it’s difficult to fit all these topics in a few minutes, but I hope you’re going to find it interesting 🙂