Unbounce Webinar: „In 10 Schritten zum strategischen Content Marketing„
In a podcast with Ann Zachwieja from Globig.co I talked about specific aspects around international marketing, content strategy and content marketing, especially with regards to the German market.
The development of the music industry in the first decade of the 20th century indicates a value shift inside the music business, away from the physical goods-based business models; towards those who grant digital access to music at a low price and those who are able to deliver outstanding experiences.
Live music is not a promotional tool for artists anymore, rather a primary source of income.
Building on the recent evolution of the music industry and more and more experience-hungry consumers, the present thesis explores the existence of a new festival visitor typology, distinguishing between content-motivated, experience-seeking and a “hybrid” type, which is sensitive to both content and experience design.
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