Many organizations struggle with documenting and putting into practice a content strategy. Most of the time, it just seems too vague and unclear, especially with reg1rds of all the noise on the topic. Which is why I want to explore the idea of the minimum viable content strategy.
As I was taking my evening walk last week I started to think about the different projects, conversations and experiences I had in the past few months and years. What became clear to me is that many organizations are „disfunctional“ in terms of effectively telling their story for the age we live in…
Planning for content marketing is often done under the wrong impulses. Either we get pressured by channels („it’s been a while we published something“), by formats („hey we need leads, let’s do a webinar / a whitepaper“) or jumping on the new shiny thing („infographics are cool now, let’s do one as well!“). To avoid these pitfalls that don’t do much for your strategy in the long term, you should design a storyline…
[Video] Interview at Digital Marketing Live: Why Content is the future, businesses need to become more story-centric and seeing content as a strategic business asset
I had the great pleasure of being interviewed at digital marketing live in Amsterdam. On the menu: companies need to become more interesting, what it means (there are many ways to be interesting!) and handling content as a strategic business asset. Thank you to my friend an colleague Peter Van Dijk for recommending me to
To all / an alle: I usually post either in one language or another but for this post I’ll make an exception and write in all three languages! Pick the language of your choice (if you want to check if I translated well, feel free :-D) English: The year 2015 comes to an end… It
„Content“ is such a vague word, that it may be difficult grasp how it relates to the real world and those who „consume“ (I prefer experience) it out there. Based on several months of serious market research (well, observing people on the train), I want to point out the three types of content consumption patterns I identified.
If you want to do B2B Content Marketing in Germany, there are aspects you should be aware of, before planning and launching your initiatives. Based on my experience, I want to list some distinguishing and important aspects of the market, which might help you avoid costly errors.
With the ever-growing adoption of content marketing and further globalization of communications and marketing, it seems unavoidable that content marketing needs to stretch beyond borders. Pam’s book is a great way to start if you’re interested in content marketing strategies on an international level. I got to ask her a few questions…
I stopped counting the articles promising me the ultimate HOW TO guides for… anything. Of course, in our era of content abundance it is essential to draw attention to your stuff and work on distribution even harder than before. But we are litterally drowning in so many „ultimate guides“ that we might just stop believing in these click baits… Why? Because our expectations weren’t met.