About me

Maël Roth

Content strategy, content marketing... & useful communication

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  • Why I chose this path?

  • I believe that helping and inspiring people is the key to living a fulfulling life. I want to help other people (and groups of people, i.e. organizations) to be useful to others and themselves (to reach their goals) and find that sweet spot.
  • My Background

  • I am half French, half German and developed a passion for user centric communication and the concept of customer experience as soon as I graduated with my MSc. in international marketing (2012).
  • Experience

  • I have been fortunate enough to gather a lot of experience quickly by working for both start ups and agencies to help clients on strategic and operational levels. (more details below)


Mael Roth, Content Marketing Strategist

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My Blog

(Most recent posts)

Personas: der Weg ist das Ziel, nicht das Dokument!

Personas werden verschiedenen Fachbereichen schon seit Jahren verwendet. Das Problem ist aber: meistens werden diese als reines Dokument betrachtet. Damit hebelt man genau das aus,

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Frankenstein’s Monster war auch „data-driven“

Bei aller Begeisterung für "Datengetrieben": wenn man dieses Thema nicht richtig einordnet, kann es schnell skurril werden. Dieser ganze Hype um "data driven" muss dringend nuancie

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