I believe that helping and inspiring people is the key to living a fulfulling life. I want to help other people (and groups of people, i.e. organizations) to be useful to others and themselves (to reach their goals) and find that sweet spot.
I am half French, half German and developed a passion for user centric communication and the concept of customer experience as soon as I graduated with my MSc. in international marketing (2012).
I have been fortunate enough to gather a lot of experience quickly by working for both start ups and agencies to help clients on strategic and operational levels. (more details below)
You can find me here:
(Most recent posts)
Personas: der Weg ist das Ziel, nicht das Dokument!
Personas werden verschiedenen Fachbereichen schon seit Jahren verwendet. Das Problem ist aber: meistens werden diese als reines Dokument betrachtet. Damit hebelt man genau das aus,