Le Newsjacking est-il toujours une bonne idée?

Le Newsjacking est-il toujours une bonne idée?

Le marketing en temps réel est l’une des grandes tendances des ces derniers mois. Mais le Newsjacking est-il toujours une bonne idée? Nous allons nous pencher sur la pratique en s’appuyant sur quelques exemples mais surtout nous demander quelles sont les ... Continue Reading

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“Werbung ist der Preis den du bezahlst, wenn du nicht kreativ bist”

Ohne großes Bla Bla erklärt Christian Rätsch (Saatchi & Saatchi)  kurz und knapp wir moderne Kommunikation geht. Nch dem Interview, dass ich mit ihm vor einigen Wochen für Park7 geführt hatte, ist dieses Video eine gute Zusammenfassung für moderne Kommunikation. ... Continue Reading

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From Content Marketing to marketing Content

From Content Marketing to marketing Content

As the amount of Content pushed out there is increasing minute by minute, a shift is happening as I write these lines. One could say that we’re moving from content marketing to marketing content. Continue Reading

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How to use Facebook, Twitter and Google plus when you have an international audience

How to use Facebook, Twitter and Google plus when you have an international audience

The digital revolution has made the world a village. The web 2.0 and especially Social Media have played a major role in this. However using these networks when you’ve got an international and multilingual audience isn’t that easy. Based on ... Continue Reading

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Why Clickbaiting isn’t such a great traffic generation tactic after all

Why Clickbaiting isn’t such a great traffic generation tactic after all

I stopped counting the articles promising me the ultimate HOW TO guides for… anything. Of course, in our era of content abundance it is essential to draw attention to your stuff and work on distribution even harder than before. But ... Continue Reading

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Understanding Communication as a Service

Understanding Communication as a Service

As the number of communication channels explodes and consumers are more and more empowered, companies have to take another approach to communication with customers. If you are going to interrupt them, at least make it useful! Continue Reading

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Wichtiges Update! Wie Ihr gemerkt habt, habe ich ein neues Theme installiert. Mein Blog wird nun dreisprachig. Da ich einige Änderungen “wild” vorgenommen habe, kann es sein, dass Ihr komische Updates erhalten habt. Dafür bitte ich um Entschuldigung. Wenn Ihre ... Continue Reading

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L’inbound Marketing expliqué à ta mère

L’inbound Marketing expliqué à ta mère

Tu as toujours eu du mal à expliquer ton job ou à parler de ce concept passionnant ? L’inbound marketing expliqué à ta mère vise à résoudre ce problème. Continue Reading

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Craftsmen from Lattvia winning with outstanding Content

Craftsmen from Lattvia winning with outstanding Content

It seems like every day, hundreds of how-to posts are published telling you how to publish interesting and entertaining branded content. However, in the end it comes down to how much you love your work, doesn’t it? Continue Reading

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